In today’s fast-moving world, “engagement” has become a buzzword; so overused it’s often stripped of its real meaning. But for us at Leva, engagement isn’t just a marketing metric. It’s a physical, measurable, and deeply human reaction.
Our mission is to create experiences that don’t just catch attention, but fully immerse people - body and mind - in moments they’ll remember long after they end. To do that, we combine bespoke mechatronics technologies with an understanding of the brain’s natural chemistry, unlocking the very science of human connection.
Sand Flows project by Leva, at Bujairi Terrace in Diriyah, Saudi Arabia. 2024
The Molecular Choreography of Wonder
Every powerful experience is a sequence of emotional beats, each triggering a specific biological response:
Anticipation: The first spark. We ignite curiosity, prompting a release of dopamine that motivates audiences to lean in.
Engagement: As the moment builds, norepinephrine and more dopamine sharpen focus and deepen immersion.
Captivation: Once fully absorbed, the brain releases dopamine, endorphins, and serotonin, amplifying pleasure, emotional resonance, and presence.
Sharing: When people talk about and relive the experience, oxytocin flows, building trust, bonding, and social connection.This hidden design element not only elevated the overall aesthetics but also ensured that the technology remained subtle, creating a magical experience for the user.
Ancient Wiring, Modern Tools
The technology we use might be innovative (a mix of mechatronics, kinetics, and media creativity), but the emotions we evoke are as old as humanity itself. Our brains are hardwired for wonder, connection, and storytelling - instincts rooted in our most primitive survival functions.
We create experiences that suspend disbelief, blur the line between reality and imagination, and speak directly to the essence of human perception.
Why It Matters
In a world where attention is fleeting and distractions are endless, we believe engagement must be felt. That’s why at Leva, we build moments that don’t fade when the lights go out.
They live on - remembered, shared, and felt again.
Looking for ways to improve your engagement strategy or design memorable experiences? We’ve got ideas
