Our latest project tackled this question head on: we created four bespoke installations for an exclusive Executive Briefing Center situated in the beating heart of American tech. From custom mechanics to advanced engineering and design, we approached this highly strategic space with a goal to elevate. Our mission? To showcase relevant AI demos across various industries in an engaging, interactive way.
Panels of data
First, we designed a kinetic LED wall inside a bespoke truck frame – our metaphor of choice to represent AI-powered worldwide distribution and logistics for an important food and beverage client. A perfect choreography of organic motion plays with different perspectives and various depths, engaging and informing – with milimetric precision.
A moving canvas
Moving to the finance world, we opted for a kinetic smart board to translate data into captivating, moving visuals. A complex motion system moves fifteen monitors across five columns, acting as one. The result? A big, moving canvas turning finance into eye-catching content with seamless ease.
Triggering innovation
For the medical innovation sector, we went straight into an imaginary chemistry lab: we designed a highly interactive peg wall featuring a sensor receiver, designed to highlight the process behind an AI-driven drug discovery pipeline. From molecule to medicine, users get to trigger an array of light and colour animations accompanying every step of the process.
From digital to physical
Digital layers interweave with physical ones, as various components seem to come alive in the fourth installation: we designed an elaborate multimedia mock-up to showcase the story of an innovative energy group. Transparent screens and surfaces communicate with a model representing all the client’s facilities at scale, adding an element of awe and surprise to the brand’s narrative.
Why it matters
While every installation is different, they’re guided by the same principle: employing advanced creative technology to tell a story and become an integral part of the brand strategy. To create suspension of disbelief, engage and inspire visitors along a curated experiential journey. That’s the balance we aim for at Leva: the magic of entertainment, the substance of knowledge, and the elegance of design.
POV: On the future of live shows
We live in a time where AI fills our digital feeds with content that’s everywhere and nowhere at the same time. In this context, live and immersive storytelling, the “here and now”, becomes even more valuable.
Mimetics, the human tendency to reflect what we perceive, amplifies this effect. In well-crafted spaces, people don’t just observe the story: they physically and emotionally align with it, deepening attention and connection.
This is especially relevant for B2B organisations, where success depends on how customers experience the brand. What they learn, how they feel, and how emotionally connected they are can deeply influence the outcome of a deal.
In that equation, suspension of disbelief, that moment when logic fades and curiosity takes over, is key. That’s when people become present, open, and engaged. In that state, it’s easier to connect, to learn, and to remember. That’s why we see what we do not just as design or technology, but as elegant edutainment, where education and engagement coexist.
